I do this every time I get into something new. When I started shooting seriously, I began looking around at places from which to absorb things. This is my modus operandi and I love it.
I joined the NRA just to get the American Rifleman (I'd grown up on it at my Grandpa's place).
I subscribed to a bunch of gun blogs. Say Uncle, Gun Nuts, Breda, Smallest Minority, etc.
I subscribed to a bunch of iTunes podcasts - The Gun Dudes, ProArms, and the Handgun podcast. The gun dudes are fromUtah, so I get where they are coming from and they're a hilarious bunch.
After over a year of reading/listening I've learned a whole lot, even though I tend to tune out the right-of-center politics for non-gun related stuff.
Its been an interesting year of learning, growth and challenging my own assumptions. I guess whomever said that only the smart people realize how little they know was onto something.